Freedom and choice have proliferated massively, David Epstein explains (in Inside the Box):
Consumer choices alone have multiplied by one hundred million compared to before the Industrial Revolution, an increase that dwarfs the increase in wealth over the same period. Interestingly, when choice sets are large, consumers begin to view product decisions as expressions of their identity, raising the stakes for even trivial decisions. The increase in choice has extended to less easily quantifiable domains, like who to be and how to live. The idea of having too much freedom would have seemed absurd to most people throughout history, but in the last two centuries it has become a central preoccupation for some of humanity’s most profound and influential thinkers.
That modern lineage includes seminal thinkers like Danish philosopher Søren Kierkegaard, who wrote about the “dizziness of freedom”—the anxiety and responsibility of choosing from endless possibilities—and German-born social psychologist Erich Fromm, who described the urge to “escape from freedom” by seeking structure, either productively through meaningful work or destructively through mindless conformity or blind submission to authority.
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“Anomie” comes from an ancient Greek word that means “ruleless-ness.” French sociologist Émile Durkheim, one of the founders of sociology, popularized the term in his book-length investigation of suicide in the late nineteenth century, after several European governments began keeping statistics.
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Unsurprisingly, suicide increased when a nation’s economic fortunes plunged. Surprisingly, it also increased when they soared. Whenever rapid change dislodged social norms and structures, people became more likely to kill themselves. Conversely, when nations came under attack, social norms and community obligations were strengthened, and suicide rates dropped. Researchers have since found that people exposed to war undergo a long-lasting increase in local community involvement and leadership, and in lab experiments demonstrate increased cooperation toward members of their community even years later.
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Anywhere Durkheim looked, in fact, obligation mitigated suicide. People who were married with children were less likely to die by suicide than people who were married without children, who were less likely to die by suicide than people living alone. Durkheim concluded that people require constraints for meaning.
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In the virtual world, Haidt explained, communities are populated by people (or at least avatars) who join easily and, when they don’t like something, quit readily. There are few norms and no social obligations, just a torrent of memes and microdramas played out by a rotating cast. “It’s when you pull away those constraints, that’s what the great rewiring was,” he told me. “It said: Let’s take away all of that real-world anchoring that humans have had since the beginning of the species, just rip it away, and give everyone twenty-five different platforms that will hold them into the virtual world where they can’t possibly develop healthily. It’s not healthy for anyone to have access to everything, everywhere, all the time.”
If the atomized normlessness of virtual life is harmful to development, what, in contrast, is helpful? According to the world’s longest in-depth study of health and happiness: chores.
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Even before total immersion in virtual life became normal, political scientist Robert Putnam famously raised an alarm in his book Bowling Alone that in the US, the constraints of local communities had been steadily dissolving since the 1950s. Civic and community engagement crumbled under the weight of longer commutes, urban and suburban sprawl, and the shift of leisure time from public gatherings to private screens. A 2023 documentary on Putnam’s work is titled Join or Die, in reference to his statement that “your chances of dying over the next year are cut in half by joining one group, cut in three-quarters by joining two groups.”
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Burkeman describes a fascinating piece of research in Sweden, which found a decline in pharmacies dispensing antidepressants when a large portion of the country was on vacation at the same time—and the effect extended to Swedes who were already retired. “They derived psychological benefits not merely from vacation time,” Burkeman wrote, “but from having the same vacation time as other people.” Burkeman paraphrased Terry Hartig, a scientist who conducted that research: “What people need isn’t greater control over their schedules but rather what he calls ‘the social regulation of time’: greater outside pressure to use their time in particular ways.”
Conversely, the Soviet Union at one time had a disastrous policy of assigning many different five-day workweeks (four workdays and a one-day weekend) to keep factories operating at all times. It destroyed social ties by desynchronizing colleagues and families.

